Importance of Packaging in the Pharmaceutical Industry
Packaging is a vital aspect of medical products since it dictates their usability and reliability. Wrong packaging can contaminate a medicine or tool which can’t be reused. Packaging in the Pharma industry in the UAE is a multi-layer quality assurance process.Successful pharma companies need a great packaging solution. Besides being visually appealing, the packaging needs to be error-free. Studies show that there are 5 common errors made by the pharmaceutical industry in the UAE.
1. Visually impaired friendly
The importance of braille is often difficult to grasp by those who are not visually impaired. Despite there being no legal requirements for braille on pharmaceutical packaging it must be ensured and not taken for granted. Traditionally, braille on pharmaceutical packaging has been difficult to proofread, causing errors to be quite common.
2. Translation
Every translation has a risk factor of losing the content. When pharma companies sell products in the international market, translation becomes necessary. Packaging content is often translated through a third-party company that may lack proper context, resulting in translation errors. Pharma companies are responsible for the correct translation without any errors. The proofing could also be done in-house by an employee who knows the translating language.
3. Regulation adherence.
Pharma companies in a sector that completely rely on compliance with regulations. They have a separate dedicated team to check the compliance. The chances of an eruption of an error are high in the pharma industry because, apart from ensuring they follow GMP (Good Manufacturing Practices) in-house about artwork, packaging, and labeling. They are also responsible for the product itself, therefore their distributors and suppliers too.
4.Printing Issues
A slight off colour, use of different font, distorted graphics, or even a blemish could damage the brand equity. Quality issues reflect badly on the quality of the product itself and may even lead to costly recalls if significant enough.
5. No Typos
The functionality of pharmaceutical packaging dictates successes and failures. The information on a carton is of utmost importance, which is why it is imperative that there be no typos whatsoever. Mistakes in the typo might be found before the sale of any medicine due to potential health ramifications or authorised dosage.
A misplaced decimal is enough to have severe consequences. In such an instance, regardless of how successfully drug packaging markets and sells the product, the brand itself will face an uphill battle recovering financially. Pharmaceutical companies can make mistakes, it's a human thing, even with the knowledge that simple typos can cause as much damage as they do.
Emphor DLAS is the authorised dealer of Global vision products and services in the UAE. Emphor DLAS, being a Diagnostics and Life Analytical Sciences product provider, is a reliable source for your business.